November 7th, 2006
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“Is your massage practice REFERRABLE?”
Is it??
What an incredibly important and powerful question that is… that unfortunately most therapists don’t spend enough time thinking about.
Today, we’re going to change that, so you can start getting the referrals into your practice you want and need! I first heard that savvy question asked during a special interview I did some time ago with Bill Cates, author of the book “Get More Referrals Now!”.
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November 1st, 2006
Earlier this year I released what has become known as my most honest, most revealing, most startling Report on achieving success as a massage therapist. It’s called, ‘Back To The Wall Massage Marketing’.
It’s probably the only time I’ve put down on paper exactly what I believe about the current state of the massage profession and what it takes to be successful… WITHOUT biting my tongue and taking out certain content for fear of upsetting some people.
And, I figured this Report was too good to leave on the shelf and not pass along to the thousands of new massage therapists we’ve added to our lists since this Report was originally released.
So, if you’re interested in the most honest assessment of the massage therapy business, some predictions on what the future holds for us, and what it’s going to take for you to achieve your practice dreas – and you’ve got some thick skin – CLICK HERE to download the ‘Back To The Wall Massage Marketing’ Report right now.
Also, when you’re done reading the Report, be sure to leave your comments, feelings, and insights here on the Blog.
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October 29th, 2006

Do you know who Ray Kroc is?
I know you know who Walt Disney is.
Well, both of those guys are quoted as teaching a very important business building lesson that you need to understand if you’re ever going to create a super-successful massage practice. It’s amazing how this one unique way both Ray Kroc and Walt looked at their businesses had such a gigantic impact on their success and profitability.
But it did.
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October 27th, 2006
I’m curious…
Does your massage practice exhibit these 3 traits?
They’re the 3 traits that you’ll find in the extremely successful massage practices… the ones with revenues well over $100,000 a year.
You’d actually probably find more than just 3 common traits, but for the purpose of this email I want to talk about the 3 biggies.
Get your pen and paper ready… this is going to be one heck of an email…
Ready??
First, all extremely lucrative massage practices have a significant amount of business alliances.
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October 23rd, 2006
The Most Important Massage
Number Is…
If you really want to make big money
with your massage practice, you’ll
need to focus on this one number.
It’s more important that any other
number in your entire practice, aside
from your cash balance, of course.
This one number tells you how much
you should be willing to spend on your
marketing to get new clients.
This one numbers tells you how much
you should be willing to do to keep
a client active in your practice.
This one number provides you with a
HUGE competitive advantage over all
of the surrounding practitioners
in your area.
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