If you’re at all like me, you’ve been paying close attention to the two presidential candidates and the promises each have been making.

Personally, I don’t watch much TV. But, when I do, it’s typically “Hannity and Colmes” or Glenn Beck or one of the other political news programs.

As a marketer, I’m not only interested in what they have to say about their policies and values for my family (and chiropractic), I’m also fascinated with how they campaign and position themselves to Americans. There’s a treasure trove of marketing and practice-promotional nuggets we can reap from even a cursory observation of what we see from both campaigns.

For example, one thing both campaigns attempt to do… often times quite poorly… is align their candidate’s message with the what American’s are thinking and feeling.

In other words, advisors behind both of the presidential parties understand that in order for their candidate to deliver a powerful and impactful message, its contents need to line up with what is already important and relevant to people.

This is a powerful persuasion idea that marketing legend, Robert Collier, coined years ago within the advertising world as “entering the conversation already going on in the mind of your target audience”.

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Nobody can deny…

The economy is going BONKERS right now.

Between the ups and downs (or, more like ‘downs and downs’) of the stock market, the continuous news reports about the ‘credit crunch’ and ‘economic crisis’, and now, the world markets going haywire around us, it’s no wonder massage therapists are scared about the future of their massage practices.

But, how is the economy truly affecting massage therapists?

Is it hurting therapists?

I mean, that would seem logical on the surface, right?

“If people have less money to spend, than I’m sure the last thing on their mind is getting a massage”, is the typical thought process amongst therapists.

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