Is “Massage Commoditization” Costing You BIG Money? Find out…
September 19th, 2007Does it seem like all some massage clients are looking for is the cheapest therapist in your area?
If so, “massage commoditization” is almost always to blame!
What is “massage commoditization”?
It’s when a therapist allows their massage business and service to look exactly like what every other therapist in their area is doing and offering to clients.
In other words, commodization of your massage practice occurs when you allow clients and prospective clients to think that what you’re offering is really the same as what every other therapist is offering.
When you allow that to happen price becomes the biggest concern for people.
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