June 27th, 2007
Would this increase or decrease your massage income…
If you charged $15 to $25 dollars more per massage than your competitors?
Most therapists… right off the bat… think if they had the highest fees in their area that they’d lose business and struggle to get clients.
Not so.
When you understand the right way to present your massage fees, your higher fees become irrelevant to most prospective clients.
In fact, when presented correctly, your higher fees will actually make your bodywork services more appealing to prospective clients.
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June 12th, 2007

Seems everyone, including massage therapists, are wondering what happened at the end of the Soprano’s.
I guess it’s a bit of an odd topic to chat about in an email really dedicated to massage marketing; but, regardless, I’ll tell you what I think in a second.
It shouldn’t suprise you that there’s a fantastic massage marketing lesson we can glean from the Soprano’s final episode.
Afterall, David Chase (mastermind behind the Soprano’s) is a true marketing wizard.
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