Massage Marketing: The Walt Disney Way!
Do you know who Ray Kroc is?
I know you know who Walt Disney is.
Well, both of those guys are quoted as teaching a very important business building lesson that you need to understand if you’re ever going to create a super-successful massage practice. It’s amazing how this one unique way both Ray Kroc and Walt looked at their businesses had such a gigantic impact on their success and profitability.
But it did.
And it can for you as well.
(Just in case you don’t know, Ray Kroc is the guy who is responsible for the gigantic success of McDonald’s.)
Ironically, I believe I experienced this lesson and *unique way* of running a business firsthand last week.
Let me explain…
The very next day after the moving company had dropped our stuff off in Florida, we left for a little family vacation to Club Med in Port St. Lucie. And, I’ve got to tell you… the service there from everyone on staff was just incredible. I’m talking the best customer service I’ve ever experienced anywhere.
And, I’ve been to some of the best hotels around. (FYI: excellent customer service is *NOT* the big unique business lesson, so hang tight.) I could tell immediately that the bigwigs running Club Med looked at customer service and care very differently from most vacation destinations.
For me personally, I’d now recommend Club Med to anyone. Largely because of the caring staff. Talk about marketing, right! I mean, think about it. I just said I’d recommend Club Med largely because of the caring staff.
Meanwhile, most people don’t plan a vacation based on the quality of the staff at their destination. But, this one aspect of my experience at Club Med was so good, now I’ll be talking about it to other people (word of mouth).
You see, I believe the head honchos at Club Med understand the same thing Ray Kroc and Walt Disney understood… Marketing doesn’t just consist of the brochures, flyers, small space ads, and direct mail letters you use to build your practice. Marketing is more than that. Marketing your massage practice includes setting up everything properly that your clients and prospective clients could remember your services for.
For Ray Kroc it was the bathrooms at McDonald’s. Mr. Kroc appropriately defined clean bathrooms as marketing. Walt defined clean streets at Disney the same way. They didn’t see clean bathrooms and clean streets as a necessary operational expense.
No.
They both understood the concept of Critical Non-Essentials (CNE). CNE are all the things your clients will remember about your massage services that *AREN’T* your massage services. It’s everything that could create positive or negative word of mouth advertising for you, that ISN’T the actual bodywork they receive from you.
It’s the…
Practice decor
Customer service
Music
Bathrooms
Scheduling process
Contacts from you Collateral material
Staff uniform
Etc.
Think about it…
Each and every one of those things could create great or horrible word of mouth buzz for you, regardless of how great your bodywork services actually are.
That’s why they’re all referred to as critical non-essentials.
They’re not essential to practice, but they’re critical for your success. And, when addressed *properly*, you can very easily use your critical non-essentials to differentiate your massage practice from all the others out there, and reap MASSIVE rewards. The key is doing it properly.
And, that’s exactly why I inlcuded using critical non-essentials to achieve a large massage practice as part of the ‘Outwitting Your Massage Competition’ home study course.
Because, when done right, it will create massive word of mouth advertising for you and have your practice standing out from the crowd of other massage practices.
And, if standing out from other practices is something you’d like (and NEED), you absolutely must pick up a copy of the ‘Outwitting Your Massage Competition’ course.
It’s quietly becoming the secret weapon behind some of the most recent success stories for a large group of savvy massage therapists. You can get your copy of the ‘Outwitting Your Massage Competition’ home study course by going here: http://www.thecreativemassagepractice.com/
Enjoy, Todd Brown
P.S. I came across a quote from Bill Gates that sent shivers up my spine and really drives home the importance of using the techniques you’ll get in the ‘Outwitting Your Massage Competition’ home study course. Here’s what Bill Gates said… ‘Microsoft has had clear competitors in the past. It’s a good thing we have museums to document that.’
Yikes!
We certainly don’t want that being said about YOU by any of the competing massage therapists in your area!! Go grab your copy of the course now: http://www.thecreativemassagepractice.com/
