I’m curious…

Does your massage practice exhibit these 3 traits?

They’re the 3 traits that you’ll find in the extremely successful massage practices… the ones with revenues well over $100,000 a year.

You’d actually probably find more than just 3 common traits, but for the purpose of this email I want to talk about the 3 biggies.

Get your pen and paper ready… this is going to be one heck of an email…

Ready??

First, all extremely lucrative massage practices have a significant amount of business alliances.

They’ve got joint venture relationships, cross-promotional relationships, lead-exchanging relationships with other MT’s, and mastermind relationships with other savvy practitioners.

Next, the most successful massage practices have a laser-like focus on having a very systematic process for their backend.

In other words, because savvy therapists understand the money in a massage practice is on the backend, they invest their time in coming up with a backend offer process they use to increase the lifetime value of each client.

They use a systematic process for offering clients more and more expensive products and services. And, once they’ve created a backend marketing system that increases the lifetime value of the average client more than any other backend system, they use that system consistently, without fail.

If they’ve found that offering a 5 pack of massages, then a 15 pack, then a monthly auto-billed continuity program works better than any other backend series of offers to deliver the most value to clients and extract the most revenue, they stick to that series with every single new client.

Lastly, the final trait is a focus on finding new front end vehicles to bring new clients into the proven backend funnel. In other words, once these practices found a backend system that works to deliver the most value and extract the most revenue, the practice owners then turn their attention to finding as many different front end offers as possible that are effective at bringing new clients into their practice.

For instance, practitioners may have a very low-cost or even no-cost offer for golfers to experience a special Golf Massage sample. They may also have a separate offer for people with low-back pain.

If they’ve found that both of those offers produce a positive ROI on the front end, they would continue to use those offers to bring new clients into the funnel, bring those clients through the proven backend funnel system, and then continue to find new frontend offers to bring more new clients into the backend system.

Whew.

If this is a bit complicated to you… welcome to the club. Honestly, it was a bit complicated to me when I first heard it. But, after I studied it relentlessly, I realized how and why this model is so insanely powerful.

It’s not only been single-handedly responsible for some serious massage success stories, but it’s also been responsible for making competition virtually irrelevant for the therapists using it.

And, that’s partially why I decided to put together the ‘Outwitting Your Massage Competition’ Home Study Course. Because if you have any interest in understanding how and why some massage therapists are making serious money and experiencing extraordinary success, you need to understand the right way to get and keep clients. All of this is shared in the new ‘Outwitting Your Massage Competition’ Home Study Course.

If you haven’t grabbed your copy yet, you really should do that right away. You can get it here: http://www.thecreativemassagepractice.com/

I will tell you this though: if you’re not really serious about creating a large and successful practice, this brand new course is NOT for you.

It’s advanced and only for the motivated practitioner. If, however, you really are passionate about achieving maximum success, this course is a must-have. http://www.thecreativemassagepractice.com/

Enjoy, Todd

P.S. Don’t be taken-back by the discounted price for this new course. It’s only priced so low right now because we haven’t gotten settled into our new house in Florida. http://www.thecreativemassagepractice.com/

This entry was posted on Friday, October 27th, 2006 at 9:12 pm and is filed under Massage Marketing Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.