Many massage therapists are sitting on untapped profit centers, without even realizing it. There’s a simple, work-free way to generate additional income every month… maybe even every week… that few massage therapists realize. I’m talking about a way to deliver additional needed value to your clients, while generating extra cash flow for your practice and income for yourself, with you doing very little work, if any.

The profit center(s) I’m referring to is a form of strategic alliances that allow you to leverage the knowledge of other local professionals.

Let me give you an example of how this could easily work for you:

First, you begin by surveying your clients to find out what health, wellness, fitness, or nutritional information they are most interested in.

As a side note, you should be surveying your clients on a regular basis, regardless of whether you use this “zero-work profit center” method or not. Regular surveys give you the opportunity to uncover any unmet needs of your clients, and hence open up an opportunity for you to fill those needs with an additional product or service within your practice.

Second, once you identify a health, wellness, fitness, nutrition, etc., topic many clients have interest in, you would contact a local professional – who has the knowledge and information your clients are interested in learning more about – to discuss presenting the information during a workshop of some sort.

For example, if your clients are interested in learning more about herbal supplementation, you could contact a local nutritionist to discuss co-hosting a weekend workshop.

Third, you would market the workshop to your clients… most specifically the clients who expressed interest in learning more about herbal supplementation… have the nutritionist present the information during the workshop, and split the revenue generated 50/50. Or, you could just pay the nutritionist for their time, and keep 100% of the workshop registration fee for yourself.

And, once you execute this type of learning experience for your clients, you can do it over and over and over with new topics and other local professionals. For instance, you could easily do this with a: personal trainer, chiropractor, health food store owner, allergist, chef, golf pro, running coach, nurse, life coach, and more. The opportunities are endless and only limited by what your patients are interested in and your ability to uncover it.

You could even take this “zero-work profit center” method to a whole new level by turning it into a continuity program – a monthly health and wellness club. Clients would pay you monthly to get access to a new monthly “bootcamp” that you would co-host with a strategic alliance partner. Now, you’re turning this profit center into a consistent and predictable source of cash flow for your practice. You could even record these monthly events and sell them as stand alone educational products for clients and prospective clients. You could use these recordings as client incentives for participation in other activities and events within your practice, including your referral program.

The opportunities are limitless when you realize the power of leveraging other professionals knowledge.

Remember, there’s a lot of health and wellness related information your clients are interested in. Be the resource they go to get that information and guidance, and you provide greater value to your clients, increase their retention, and end up making a lot more money.

This entry was posted on Tuesday, September 23rd, 2008 at 6:38 pm and is filed under Massage Business-Building, Massage Marketing Articles, Massage Profit Centers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.