Is “Massage Commoditization” Costing You BIG Money? Find out…
Does it seem like all some massage clients are looking for is the cheapest therapist in your area?
If so, “massage commoditization” is almost always to blame!
What is “massage commoditization”?
It’s when a therapist allows their massage business and service to look exactly like what every other therapist in their area is doing and offering to clients.
In other words, commodization of your massage practice occurs when you allow clients and prospective clients to think that what you’re offering is really the same as what every other therapist is offering.
When you allow that to happen price becomes the biggest concern for people.
When they believe the massage services you’re offering are really no different from the other therapists in your area, their only concern then becomes getting the cheapest massage price.
For instance, think of a gallon of gas.
Is anybody going to pay even $1 more per gallon of gas when they think they can get the same exact thing cheaper across the street.
Well, it works the same way with your massage practice.
Nobody is going to pay more for what they perceive to be the same cleaning service.
Hence, consumers shopping for a therapist by price comparison only, and therapists giving away their services and working for pennies.
Forget that!
How would you like to position your massage services in a way that totally eliminates price comparison, makes your massage practice totally unique, and allows you to set your own massage rates without any problems?
If so, the key is to STOP offering generic massage and instead begin offering what prospective clients see as proprietary bodywork services… services they believe only you offer.
Here’s the thing…
I’m not telling you to come up with a whole new list of services you offer clients, and I’m certainly not telling you to stop offering clients what it is that you’re doing right now.
What I am saying, though, is that you need to POSITION what it is that you do for clients differently and uniquely from your competitors.
For instance, do you offer “Swedish Massage” in your marketing?
Well, don’t other therapists in your area also offer Swedish Massage?
Of course they do.
Why not reposition your Swedish massage by giving what you do a unique proprietary name.
For instance, instead of offering swedish massage, just like every other therapist in your area does, why not offer the “Swedish Rejuventation Massage”.
This could be identical to what you’re actually doing right now, but just from naming it something different from what your competitors are offeirng it positions this service as unique.
Now, comparing you to other therapists will become an apples to oranges comparison.
Clients can either have swedish massage from any number of therapists or they can experience your “Swedish Rejuventation Massage”.
It appears different.
It appears unique.
And, that’s why — with proprietary positioning like this– you can charge higher fees than competitors… and get it all day long.
Because, to prospective clients, you’re not offering the same old massage every other therapist in your area is offering.
You’re offering something different.
Think about it.
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If you want to disover even more tricks to making your massage practice stand out from the crowd, CLICK HERE
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