The Most Important Massage Number Is…
The Most Important Massage
Number Is…
If you really want to make big money
with your massage practice, you’ll
need to focus on this one number.
It’s more important that any other
number in your entire practice, aside
from your cash balance, of course.
This one number tells you how much
you should be willing to spend on your
marketing to get new clients.
This one numbers tells you how much
you should be willing to do to keep
a client active in your practice.
This one number provides you with a
HUGE competitive advantage over all
of the surrounding practitioners
in your area.
And, this one number inevitably
determines how much money you bring
home at the end of the day.
What is it, you’re wondering?
Well, before I tell you what this
critical practice success number is,
I just wanted to give you a quick
update on the BIG GetMassageClients.com
& Brown Family relocation.
Hooray!! After 4 months of planning,
plotting and waiting, next Wednesday
is finally the big MOVE DAY.
We’ll be loading up the car… me,
the wife, my two little girls, and
my 3 dogs, and driving down to
our new home in Florida.
Should be quite an adventure… something
out of a National Lampoon’s Vacation movie. 
Actually, let’s hope not.
Nevertheless, I just wanted to let you
know that the next 10 days or so will be
pretty hectic and crazy for us.
And then, as soon as we’re settled in to
our new office in the good ole Sunshine
State, we’re going to be releasing a handful
of KILLER massage business courses
and services I’ve been waiting on.
I don’t want to spill the beans just yet,
but I will tell you that we’re going to
take all of the critical client retention
activities you should be doing, and we’re
going to put them on autopilot for you.
That’s all I’ll say for right now. More
to come in a couple of weeks.
Anyway, let’s get back to the most critical
number in your entire massage practice.
What is it???
Well, hands-down, the most critical metric
or number in your entire massage practice
is the Lifetime Value of The Average Client.
If you don’t know precisely what the average
client in your practice is worth to you, over
the lifetime of their patronage with you,
you are at a MASSIVE DISADVANTAGE and are
truly holding yourself back financially.
Here’s why:
Without knowing that number how do you determine
before running an advertisement whether it’s going
to be profitable or not?
Without knowing that number how do you know how
much you can spend to acquire a new client?
Can you spend $50?
Can you spend $100?
Can you spend $250?
If you don’t know what a client is worth to you
and your practice you can’t answer that question.
And, if you can’t determine how much money you
can spend to acquire a new client, maybe
you’re overspending. Or, even worse, maybe
you’re underspending, and holding back the growth
of your practice.
Not only that, but even worse, if you don’t know
what the average client is worth to you in your
practice, how do you what you can spend on them
in your client retention efforts to keep them
active?
You don’t. Right.
You see, when you know exactly what a client
is worth to you, it tells you exactly what
you can and can not spend to both acquire
and keep clients.
It takes awat all guesswork and anxiety over
spending money to acquire and retain.
It’s a beautiful thing for you.
But, it’s even really better than that…
Once you know the value of a client,
you can then begin to implement effective
tactics to grow the lifetime value.
In other words, once you know what a client
is worth to you, you then want to focus your
attention on increasing that number to make
that average worth more and more to your practice.
As the Lifetime Value of a Client increases,
you give yourself a GIGANTIC competitive
advantage over the other therapists in your
area.
Why?
Because the more a client is worth to you,
the more you can profitably spend to acquire
and keep them.
And, the more you can spend, the better and more
effective systems and strategies you can use.
Think for a second of how powerful it would be
for you if the average worth of a client for
you was $500 while it was only $200 on average
for your competitors.
You could spend so much more than them on client
acquisition and retention, and could very quickly
and easily become recognized as the #1 massage
therapist in your area.
Really! It’s that powerful!
The thing I really want you to grasp today is
this…
1. You must know what the average client is
worth to your practice.
2. You must implement strategies and tactics
to consistently increase that number.
That’s it. It’s that simple.
Oddly, most therapists don’t even have a
clue when it comes to just how important
this practice metric really is.
By knowing it, and using it in YOUR
practice, you’ll give yourself a very,
very big advantage over everyone else.
And, you’ll make a heck of a lot more money!
Talk to you soon,
Todd Brown
P.S. You’ve got to make sure you’re maximizing
your client retention BEFORE you can begin to
increase the Lifetime Value of the average client.
So, if you haven’t grabbed a copy of the Massage
Client Retention Formula yet, you should do that
immediately.
It gives you a time-tested, proven Formula to
start retaining a very high majority of your
clients.
You can grab it here:
