What Will Happen To Massage Therapists On July 15, 2007?
Have you caught wind of the news?
Some therapists are panicking about the pending price increase hitting us on July 15, 2007.
Meanwhile, other therapists are chuckling with delight.
What price increase am I referring too, and why are some therapists excited while others are totally bummed?
The answer in a second.
First, a quick massage business question…
What is the worst number in the entire massage profession?
Yeah… the worst number… what is it?
Do you have any idea?
At a loss?
Ahhhh, I’ll just give you the answer.
The worst number in the entire massage profession is the number ONE.
ONE of anything in the massage profession is a bad thing.
For example:
ONE person in your practice who knows how to use your computer system… a bad thing.
ONE business in your area responsible for all of your professional referrals… a bad thing.
ONE client-attraction method for your practice… a bad thing.
And, ONE marketing medium used to promote your practice.. a bad thing.
Think about it like this:
Anytime you have ONE of anything you and your practice are extremely vulnerable.
What happens if the ONE person in your practice who knows how to use your computer system quits.?
Then what?
What happens if the ONE business in your area who’s referring people to your practice decides to stop referring?
Then what?
And, what happens if something radical happens with the one marketing method or marketing medium you’re using right now to promote your practice?
Then what?
I’ll tell you what…
PANIC!
And, that’s what some massage therapists are doing right now as we get closer to July, 15, 2007.
What happens on July 15, 2007, you’re wondering.
The postage rates for direct mail go up again, that’s what. And, some pretty significantly.
If you have the stomach for it, you can get a quick glimpse at these new price increases by going here:
http://pe.usps.com/RateCase2007/DMM300_PDF/RatesAn dFees2.pdf
Frankly, for the therapists who don’t have their own website and who are not marketing online right now, these postage increases are just another shot to their pockets.
But, as history has shown us, this is what happens to businesses and professional practices when they rely on just ONE marketing method or medium.
When something happens or changes with that ONE approach they’re screwed (excuse the frankness).
This is exactly why the Internet has quickly become the most explosive marketing medium available for massage therapists.
I mean, let’s look at the statistics:
* 70% of American adults already use the Internet. That currently represents about 141 million people.
* 91% send or read email and 91% use a search engine to find information.
* 65% of American adult Internet users, about 92 million people, use the Internet on an average day (that is, on any given day).
And, those numbers are certainly only going to increase as more and more people come online everyday, right?
Add into that the fact that with the Internet it costs pennies to reach those people compared to offline (direct mail), and, online, those people can be reached with video and audio messages at no additional cost, and it should become obvious why the therapists who understand how to leverage the Internet are experiencing such insanely rapid growth with their practices (and income).
It’s also why, I believe, after the email I sent out last week about how to get your website listed on the first page of Google in under 30 minutes, we got more feedback and emails from therapists, asking for more information, than we ever have before, hands down!
It’s also why I believe the release of our new DVD course – “Online Massage Marketing Secrets” coming out later this month – has stirred so much interest with therapists.
—- You can get a sneak peek of everything you get with the course by going here: http://www.HowToMarketMassageOnline.com —-
Anyway, the major point I really want you to get from this email is:
1. Don’t ever rely on just ONE thing within your practice. It only makes you vulnerable. And, it’s only a matter of time before it gets changed, tweaked, atlered, etc., leaving you panicked!
2. If you’re not using the power of the Internet to build your massage practice you’re truly holding yourself back.
