Your Massage Cholesterol – Why You Must Know It…
Did you know…
…your massage practice has it’s own cholesterol reading?
Well, sort of.
Actually, it *should* have it’s own cholesterol reading.
Let me explain.
Have you ever heard the massage management formula – W.G.M.G.D.?
No?
Well, it stands for…
What Gets Measured Gets Done
Meaning: whatever you want done in your massage practice should be measured and tracked on a consistent basis.
And, on the flip side, whatever doesn’t get measured regularly shouldn’t be expected to happen correctly on a consistent basis.
Pretty straight-forward stuff, right?
But, there’s more to it than just that.
In the business of massage, these critical practice-building, marketing, and management measurements are called METRICS.
And, most practitioners unfortunately ignore one of the most critical categories of their practice metrics.
You see, almost every practitioner can tell you how many new clients they got last month, or what their income was last month.
And, a majority of practitioners can probably tell you what their rough goal is this month for new clients, referrals, and maybe even
new leads generated.
But, what you’ll notice with both sets of those metrics is that they’re either focused on the past or focused on the present, and
totally absent of any predictive, future-based measurements.
In other words, what most massage therapists are lacking is a set of metrics they look at on a regular basis that shows them where
they’re practice is headed, whether they’re moving toward their practice goal and vision or not, and what they can expect from their
massage business in the near FUTURE.
These are what are called future-based massage metrics.
And, about 1/3 of all of the metrics you have for your practice should be within this category.
Think of this category of metrics like your body’s cholesterol reading or blood pressure.
Both of those readings are really used to predict your future cardiovascular health.
Both of those readings may not have much of an impact on your current health, today, but they both certainly tell you a lot about what
you can expect from your cardiovascular system and health in the future.
They are both future-based.
They are both predictive.
And, both of those readings tell us what changes we need to make today, if any, to maintain our health and to ensure we have a healthy
cardiovascular future.
Well, you should want to have the same type of meaurements/tests for your massage practice.
Doesn’t that make the most sense?
That’s what your future-based massage metrics do for you.
Basically, your past metrics tell you how well your strategies, tactics, and systems worked to accomplish your past goals.
This tells you whether you should continue with those same strategies, tactics, and systems, or whether you need to make changes.
Your present metrics tell you what is actually going on right now compared to what you want to see going on.
And, your future-based metrics tell you whether what you’re doing right now, is actually moving you closer to your massage vision,
mission, and overall goal.
So, here’s what you should do now to implement this “measurement” strategy:
1. Sit down and look at all of the critical numbers and indicators within your practice. Whether you track them or not right now, write
them down.
2. Look to see which of those critical success indicators you are not currently tracking and make a plan to get started right away.
Think about who is going to be responsible, when the tracking is going to get done, and when you’re going to review the metrics.
3. Then, take a look at what metrics you’ve decided you’re going to monitor in your practice to ensure at least 1/3 of those metrics
are future-based and predictive.
If not, sit back and ask yourself what numbers you can look at that are predictive of your future success or failure. Then, commit to
begin tracking them immediately.
Lastly, it’s important for you to understand 3 things about your practice metrics:
First, EVERY critical objective or goal for your massage practice should have a metric. And, every metric should have a target. In
other words, it’s all about targets and measurements (metrics) to see how you’re doing compared to the targets.
Second, you should manage your massage practice, staff, marketing, etc., using those metrics.
Understand, metrics remove the subjectivity out of management and make things totally objective. Commit to only make management
decisions within your practice based on the objectivity of what the numbers (metrics) tell you.
Finally, when using your practice metrics to make management decisions, the most efficient way to do it is by “exception”.
In other words, when a particular activity within your practice is NOT meeting the minimum metric standard of performance, you will
take action to correct or fix the action.
But, you will only take the action to correct things when a metric shows an exception (below standard), and not when an activity is
performing at the normal or optimal level.
Talk to you next week, Todd Brown http://www.MassageBusinessUniversity.com
P.S. Over the last 4 weeks we’ve added a whole slew of new massage marketing, practice-building, and business-development content to
Massage Business University.
And, in the process we’ve gotten a whole bunch of incredible reviews from our MBU Therapists.
(A couple of weeks ago we even got a phone call from Massage Magazine and have since given the editor a complimentary membership.)
Anyway, just in case you’re not yet a member at MBU, or you’re unfamiliar with what you get at MBU, here is a little reminder list of
everything you get:
* – $100,000 Massage Business Education: step-by- step massage marketing and business-building tips, tricks, techniques, and how-to
articles & advice from the world-class MBU faculty!
* – Audio Learning Library: filled with recordings of exclusive massage business-building Teleclasses and Expert Audio Interviews!
* – Video Learning Library: packed with video tutorials on various advanced massage marketing and practice-building strategies and
techniques!
* – Best-Practices Discussion Forum: exchange ideas and gain insight from other savvy massage therapists from around the world!
* – Massage Case Studies, Exhibits & Marketing Critiques: see first-hand how other therapists are building their practices, get a
glimpse into other practitioners marketing materials, and watch as Todd Brown re-works actual another therapist’s marketing materials!
* – Ready-To-Use Marketing Tools: every month you get a new ready-to-use massage marketing tool, including letters, postcards, flyers,
brochures, etc., that you can quickly put to use in your own massage practice!
* – Massage Product Reviews: keeping you up-to- date with the latest masssage business-building tools and resources!
* – Massage News & Trend Reports: keeping you on the cusp of the massage business-building innovations and discoveries!
* – $100,000 Massage Rolodex: links to the best massage business-building resources on the web that will make (and save) you hundreds
of dollars!
* – Exclusive MBU Discounts: saving you possibly hundreds of dollars when purchasing any of Todd Brown’s newest courses and events!
There is truly nothing like Massage Business University in the entire massage profession..
It’s where the savviest therapists “hang out” and is certainly where the most advanced and most effective massage business-building
techniques are given out.
And, as of right now, you can still get a membership and all it’s benefits FOR JUST $9.97.
To get your MBU Membership, go here now:
July 23rd, 2010 at 2:51 am
Where is it, i want to read more about this article, thank you.