Massage Marketing The Cold Stone Creamery Way
Be honest…
Are you one of those massage
therapists who struggles with how
you’re going to differentiate your
practice from all the others in your
area?
For most massage therapists they find it
extremely difficult to differentiate the
massage services they’re offering from the
massage services all of the other massage
therapists are offering in their area.
In other words, most practitioners struggle
with the idea of offering clients and
prospective clients something different from
all the other massage therapists and spas
around them.
“I mean, it’s all massage, isn’t it?
It’s all the same thing.”, is usually something
that comes out of their mouths.
And, the theory behind that kind of thought
or statement is that when two businesses are
presenting the same “exact” product or service,
there’s really no way to differentiate one
from the other.
Well, that couldn’t be further from the truth.
Even when the product or service is identical,
there are still several ways to differentiate
one from the other.
Take Cold Stone Creamery for example.
If you’re unfamiliar with Cold Stone, they’re an
ice cream parlor/store that offers customers a
blend of different ice creams and toppings.
Now, on the surface, if we took the same logic
most massage therapists take, we’d wonder what
the world needs with another ice cream store.
I mean, we’ve got Dairy Queen that offers
Blizzards.
We’ve got Carvel that offers sundaes with toppings.
We’ve got Baskin Robbins that also offers a
variety of different ice creams and toppings.
What in the world do we need another ice
cream parlor for?
How in the world is another ice cream store going
to successful differentiate their ice cream from
all of the existing competitors.
I mean, it’s all ice cream, right?
It’s all the same thing, right?
Wrong.
Cold Stone Creamery has done something unique
with their ice cream, and this unique
differentiating trait has allowed them to
reap massive financial rewards.
You see, what Cold Stone Creamery does that the
other ice cream stores don’t, is they
actually mix your ice cream and toppings
right in front of you with two metal spoons
on a frozen stone.
And, even though all they’re really selling is
pretty much the same as the other ice cream
parlors, because they do it differently they’ve
differentiated themselves, and are now kicking
butt.
The last time I took Kellie and the girls to
Cold Stone for some sundaes, there was a line
out the door.
And, even when we got up to the front to order
our sundaes, there was a line up to the door
behind us. Meanwhile, Cold Stone’s prices are
also significantly higher than their competitors.
But, like I said, they’re different, they provide
a unique ice cream experience, and because of that,
they’re successful.
That’s the power of differentiation.
Even differentiation with a commodity.
Now, apply that same concept of differentiation with
your massage practice. It doesn’t matter that what
you’re providing at it’s core is the same as all
the other massage therapists and spas in your area.
What are you going to do to differentiate yourself
from them?
How can you offer a different massage ‘experience’?
Think of what Starbucks did with the coffee
experience – the ultimate commodity.
At their core they’re offering the same thing Dunkin
Donuts does, but they offer it differently, have
positioned themselves differently amongst coffee
drinkers, and charge and get significantly higher
prices.
Again, it’s the power of differentiation with a
commodity in action.
To put it plainly, when people look at your massage
services compared to what other massage practices
are offering, it should be like comparing apples
to oranges.
You need to make sure it’s like that.
You need to take proactive action to find, create,
and promote differentiation with your practice
compared to all the others.
You can’t use the excuse that what you provide
clients and prospective clients is the same as
all the therapists in your area, so you can’t
differentiate.
No.
You can.
Just like Cold Stone Creamery did.
You can too.
Which is why I put together the Outwitting Your
Massage Competition homestudy course.
Because it shows practitioners just like you
how to become the #1 provider of massage
therapy in your area.
It shows you how to make your massage practice
stand out from the crowd.
And, it shows you how to prevent your massage
practice and income from ever getting impacted
by new therapists coming to you area.
If any of that interests you, I highly recommend
you go grab the Outwitting Your Massage Competition
homestudy course.
(At least before your competition does, that is.) 
>>>>>> Get it now – CLICK HERE <<<<<<
